Elevate Your Marketing with CMAC

Updated: Jul 29

Welcome to another edition of CMAC Insights, where we aim to inspire and empower small businesses, nonprofits and students.

These past few months, our team has been working on new initiatives to take CMAC to the next level so we can better support our Montreal community. One of our main goals throughout the year is to partner with local businesses or nonprofits in the community who need help elevating their marketing strategies.

Marketing is very crucial for the growth of your business. It can impact your reputation, the experience for your customers, your sales and simply your overall success. It can be tough to manage all the components of your business and as a result marketing sometimes gets put on the side, sustained with minimal social media posts.

In reality, this does not work.

Before thinking about tactics, you need to spend time planning and cultivating your marketing strategy. This is why we offer our services for free, allowing you to focus on what you do best while we elevate your success.

Why Work with CMAC?

At CMAC, we are a team of passionate students that recognize that every client is unique. We don’t offer generic solutions; instead, we tailor our approach to meet your specific needs and objectives. Throughout the semester, our team focuses on researching, analyzing and strategizing to create a marketing plan that will elevate your business. Here’s what you can expect when you choose to work with us:

Discovery Phase: Getting to Know Your Business

Our journey begins with a thorough discovery phase. We take the time to understand your business, your goals, and challenges. During this phase we will:

Conduct an In-Depth Consultation: We will listen to your story and understand your vision. We will prepare some questions to better understand your business and your industry.

Analyze Current Marketing Efforts: We will do in depth research to fully understand your situation and build the foundation for the next steps. We will analyze both the internal and external environment to draft a full picture of your current marketing efforts and the opportunities in your industry.

Diagnose the Problem: Based on our analysis, we can identify the challenges your business is facing and the pain points our strategy needs to address to bring you closer to your goal.

Strategy Development: Crafting Your Custom Plan

Once we have a thorough understanding of your business goals and challenges, we will move on to develop a personalized marketing strategy. Our team will brainstorm and identify the best strategic path for your success. Key components of this phase include:

Targeting: We analyze the market and determine what customer segments are most profitable for your business. Identifying customer personas and target segments will tailor the strategy to a profitable audience. Your product or service is not for everyone, we will identify who is best suited for it.

Positioning: Crafting a compelling message is important to let your audience know who you are and what you can offer them. We help you refine your messaging to make sure it resonates with the customer persona identified.

Audit of Your Marketing Mix: An analysis is done on your current marketing mix that includes your product, price, positioning and place where the product/service is available. Based on the analysis, we will be able to make recommendations tailored to your audience’s needs and your business goals.

Setting Objectives: Based on all of the above, we define specific objectives that can be measured throughout the implementation of the strategy.

Execution: Bringing Your Strategy to Life

Once we have a personalized strategy, we can move on to execution. In this phase, our team brainstorms and thinks of tactics that will make you stand out amongst your competitors and create magic for your audience. Our work is as detailed as possible so you can be ready to take this strategy and implement it tomorrow. Here’s how we do it:

Select Tactics and Channel: We brainstorm and think of new tactics such as podcasts, blogs, paid ads, etc. For the selected tactics, we identify the most effective marketing channels whether it’s social media, email marketing, content marketing, etc.

Set a Campaign Schedule: A specific schedule is set specifying the activations suggested and the timing for each to optimize your investment.

Determine Budget Allocation: Based on our research and the importance of each tactic, we allocate a percentage to each suggestion so you can allocate your budget accordingly.

Select Meaningful KPIs: The most important thing is to track the performance of your strategy and we therefore select KPIs that can be measured and that align with the objectives.

Ready to Elevate?

Having an elaborate marketing plan increases the probability of your success. At CMAC we are passionate about helping our community and tailoring our approach to your specific needs. By becoming our client, you gain a dedicated team committed to understanding your goals, crafting a tailored plan and elevating your business.

If you are ready to take your marketing to the next level, CMAC is here to help. Let us do what we do best: research, analyze and strategize, so you can focus on what you do best.