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Safa Hachi
Dec 14, 20243 min read
Small But Mighty: The Rise of Micro-Influencers in Marketing
When it comes to influencer marketing, we often picture mega-celebrities and Instagram stars with millions of followers. But what if I...
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Briana Pirolli
Dec 7, 20244 min read
The Airbnb Advantage: A New Travel Trend?
The travel industry is rapidly evolving, transforming the way people explore the world. A 2024 article from McKinsey & Company reveals...
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Safa Hachi
Nov 16, 20243 min read
Engaging Everywhere: A Guide to Cross-Platform Engagement
In today’s digital world, connecting with audiences across multiple platforms isn’t just a trend, it’s essential for staying relevant....
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Briana Pirolli
Nov 9, 20244 min read
Travel Marketing Strategy: How Iconic Destinations Stay on Our Bucket Lists
I can’t be the only one who begins planning, making lists, packing, and counting down the days to my next vacation months in advance....
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Safa Hachi
Oct 20, 20243 min read
The Power of Infographics: Making Data Digestible
In today’s fast-paced digital world, capturing attention is more challenging than ever. With information coming from all directions,...
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Briana Pirolli
Sep 25, 20244 min read
Strava’s Athletic Community
Ever found yourself spending hours scrolling through social media platforms like Instagram or TikTok, binge-watching content without a...
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Safa Hachi
Sep 20, 20243 min read
X Marks the Spot: The Rise of Authenticity in Social Media
How Wendy’s Social Media Team Revolutionized Playful Brand Marketing With the rise of social media managers in the 2010s , businesses...
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Briana Pirolli
Sep 6, 20244 min read
Fitness Culture: Looking Beyond Superficial Standards
Nowadays, it’s nearly impossible to browse through social media without coming across an overload of content pertaining to fitness. Our...
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Daniela Lopez
Jul 29, 20244 min read
Elevate Your Marketing with CMAC
Welcome to another edition of CMAC Insights, where we aim to inspire and empower small businesses, nonprofits and students. These past...
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Daniela Lopez
Mar 7, 20247 min read
Gymshark – Your Fearless Gym Partner
Where to start? I think that is a common question we often ask ourselves when starting a new project, a new adventure, or anything new...
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Dexter Pahmer
Feb 21, 20246 min read
Why You Should Invest in Lottery Tickets
"You should save money" is good advice, but it is also the most basic advice. The first financial lesson given to children is, more often...
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Daniela Lopez
Feb 7, 20245 min read
Las Vegas – A Fabulous Branding Model
Hello and Welcome back! I just got back from a fabulous trip to Las Vegas, and I have one word to sum it all up. WOW! It was a...
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Dexter Pahmer
Jan 24, 20247 min read
Last Owl Standing: Duolingo and the #Relatable Brand
In 2017, the Duolingo Owl became a meme and has not since stopped being a meme. Two years later, Duolingo released one of its first plays...
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Daniela Lopez
Jan 16, 20241 min read
Marketing with CMAC
Hello readers! Welcome to CMAC’s very first blog post! This is a very exciting opportunity for us to shine a light on all things...
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