Hello once again, and for the last time ( actually ) this Fall semester. For the November feature of our Binge-Worth Marketing blog series, we are going to Paris! Yes… that  Paris ( I know you can guess what I’m talking about) . In honor of Emily in Paris  Season 5 dropping this December, we’re breaking down Season 1, Episode 5, “Faux Amis”.In this episode, one luxury bed brand manages to cause more tension than Emily’s entire dating life combined ( no wonder Paris is called

Welcome back to Binge-Worth Marketing , CMAC’s blog series where we break down the movies and shows every marketing student should have on their watchlist, not just for the drama ( okay, maybe a little for the drama ) but for the strategies behind it. This month’s feature takes us back to the 1950s to meet the man who didn’t invent McDonald’s, but sure acted like he did. The Founder  tells the true story of Ray Kroc, the man who turned a small burger joint into the billion-do

Welcome to the very first edition of Binge-Worth Marketing: CMAC’s Fall insights series  where we have picked some of our favourite...

Rebranding is often positioned as a growth strategy. Whether to modernize a company’s image, reach new audiences, or signal a change in...

Ever wondered why people camp outside stores overnight or set alarms for online releases? It's all about the thrill of the chase, the...

Stan culture has evolved from niche online communities into a dominant force in marketing. It refers to hyper-dedicated fan bases that...

When it comes to influencer marketing, we often picture mega-celebrities and Instagram stars with millions of followers. But what if I...

The travel industry is rapidly evolving, transforming the way people explore the world. A 2024 article  from McKinsey & Company reveals...

In today’s digital world, connecting with audiences across multiple platforms isn’t just a trend, it’s essential for staying relevant....

I can’t be the only one who begins planning, making lists, packing, and counting down the days to my next vacation months in advance....

In today’s fast-paced digital world, capturing attention is more challenging than ever. With information coming from all directions,...

Ever found yourself spending hours scrolling through social media platforms like Instagram or TikTok, binge-watching content without a...

How Wendy’s Social Media Team Revolutionized Playful Brand Marketing With the rise of social media managers in the 2010s , businesses...

Nowadays, it’s nearly impossible to browse through social media without coming across an overload of content pertaining to fitness. Our...

Welcome to another edition of CMAC Insights, where we aim to inspire and empower small businesses, nonprofits and students. These past...

Where to start? I think that is a common question we often ask ourselves when starting a new project, a new adventure, or anything new...

"You should save money" is good advice, but it is also the most basic advice. The first financial lesson given to children is, more often...

Hello and Welcome back! I just got back from a fabulous trip to Las Vegas, and I have one word to sum it all up. WOW! It was a...

In 2017, the Duolingo Owl became a meme and has not since stopped being a meme. Two years later, Duolingo released one of its first plays...

Hello readers! Welcome to CMAC’s very first blog post! This is a very exciting opportunity for us to shine a light on all things...